Business Development Manager
Job Summary: The Business Development Manager for Mass Market Energy Sales is responsible for developing and implementing sales strategies to drive revenue growth within the mass-market sector. This role requires a proactive individual with experience in the energy industry, strong communication skills, and a thorough understanding of retail electricity and natural gas services.
Key Responsibilities:
Strategic Planning:
- Assist in developing sales strategies to achieve revenue targets and market penetration goals within the mass market segment.
- Work with the sales director to align sales goals with the company's overall business objectives.
Team Support:
- Collaborate with sales managers and representatives to execute sales plans effectively.
- Provide support and guidance to the sales team to ensure consistent performance.
Market Analysis:
- Stay updated on market trends, customer needs, and competitors' activities to identify new growth opportunities.
- Utilize market data and customer insights to refine sales strategies and product offerings.
Revenue Growth:
- Contribute to setting sales targets and KPIs for the mass market segment and monitor progress.
- Develop and maintain key client relationships, including partnerships with retail energy providers and channel partners.
Product Knowledge:
- Maintain a thorough understanding of the company's retail electricity and natural gas services, including pricing structures and regulatory compliance.
- Educate the sales team on product features, benefits, and value propositions.
Sales Process Improvement:
- Support the optimization of the sales process to improve efficiency and customer satisfaction.
- Implement best practices, sales tools, and technology solutions to streamline operations.
Contract Negotiation:
- Assist in negotiations for contracts with mass-market customers, ensuring favorable terms and conditions.
- Collaborate with legal and finance teams to finalize agreements.
Reporting and Analytics:
- Contribute to the development and maintenance of sales performance dashboards and reports.
- Communicate sales results and insights to the sales director.
Compliance and Regulation:
- Ensure that all sales activities and contracts comply with industry regulations and legal requirements.
- Stay up to date on relevant regulations and adjust sales processes as needed.
Qualifications:
- Bachelor’s degree in business, marketing, or a related field.
- Experience in sales within the retail electricity and natural gas services industry.
- Understanding of mass market dynamics, including customer segmentation and pricing strategies.
- Strong negotiation, communication, and presentation skills.
- Proficiency in data analysis and using CRM and sales management tools.
- Ability to collaborate effectively with team members and other departments.
- Knowledge of regulatory compliance in the energy sector.