Account Manager

Job Description

Job Title: Account Manager

Department: Association Management

Reports To: VP of Association Management

Summary

Communications LAB’s Account Manager position is directly responsible for client accounts, acting as the company’s direct interface on client projects and initiatives. The Account Manager provides day-to-day client management, assists on the development of communications and outreach strategy, developing communication strategies and programs, overseeing the development and production promotional materials. In addition, our Account Managers provide comprehensive event production. Depending upon client need, this may include, but is not limited to: pre-event planning, budget and vendor supervision, event marketing, guest management, venue logistics, run of show, stage management and scripting, as well as post-event analysis and reporting.

Role Specific Information

Account Managers within the Association Management Department are assigned to oversee a professional industry or non-profit association under comprehensive administrative management with Communications LAB. In addition to the summary above, Managers in this department are also responsible for interacting with the Board of Directors, committees, and association members. This role, with the help of internal and external support, protects the association’s finances, prepares or facilitates the creation of financial reports, and ensures that annual tax and regulatory reports are filed. 

Occasional travel may be necessary to attend state and national conferences for certain associations under management.

Management of others may be part of this role.

Tasks

• Oversee and manage all client event plans, logistics, and timelines.
• Participate and lead, if needed, internal meetings, including regular client meetings, pre-event walk-throughs, on-site meetings, and post-event debriefs.
• Coordinate and manage event marketing deliverables to meet timeline milestones, including email marketing, social media, and other channels of distribution. 
• Manage and oversee venue coordination including all vendor logistics and set-up/tear-down.
• Coordinate content, graphics development, and production of all event collateral.
• Inspect layouts and copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
• Assist with reviewing monthly e-newsletters and developing write-ups for upcoming events and member e-news.
• Plan and prepare material to communicate messages with clients, organization leads, and vendors.
• Gather and organize information to plan communication campaigns.
• Confer with clients to provide marketing or technical advice.
• Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
• Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or messages to be advertised.
• Plan and execute communication policies and strategies for organizations.
• Identify and develop contacts for campaigns and industry programs that meet identified target markets.
• Plan and coordinate public meetings on behalf of the client, and represent the client at public meetings to communicate the client’s message.

Detailed Work Activities

• Advise clients on technical or procedural issues.
• Advise others on business or operational matters.
• Analyse data to assess operational or project effectiveness.
• Confer with organizational members to accomplish work activities.
• Coordinate operational activities with external stakeholders.
• Coordinate special events, meetings, or programs.
• Develop communication plans or strategies.
• Develop collateral materials.
• Direct organizational operations, projects, or services.
• Direct client service activities.
• Examine communications plans and materials to ensure compliance with policies or regulations.
• Maintain knowledge of current developments in area of expertise.
• Manage operations, research, or logistics projects.
• Manage organizational or project budgets.
• Monitor the performance of organizational members or partners.
• Prepare project reports or budgets.
• Represent the organization in external relations.

Basic Skills

• Managing multiple deliverables at one time.
• Giving full attention to what other people are saying.
• General work-related skills.
• Professional office etiquette and people skills.
• Understanding work-related documents and instructions.
• Communicating effectively, verbal and written, as appropriate for the intended audience.
• Analyzing needs and message requirements to create a communications plan.
• Use of basic office machines and computer software.

Social Skills

• Being aware of others' reactions and understanding why they react as they do.
• Adjusting actions to others' actions.
• Bringing others together and trying to reconcile differences.
• Persuading others to change their minds or behavior.
• Actively looking for ways to help people.
• Conflict resolution.

Complex Problem-Solving Skills

• Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
• Manage conflict, competing interests, and interpersonal dynamics within a Board environment. 
• Managing one's own time and multiple event deliverables for client(s).
• Obtaining and seeing to the appropriate use of equipment, facilities, and materials required for tasks.
• Assist in the creation and management of organizational/event budgets.

Strategic Skills

• Consider the relative costs and benefits of potential actions and choose the most appropriate solution.
• Determining how a strategy should work and how changes in conditions, operations, and the environment will affect outcomes.
• Identifying measures or indicators of strategic performance and the actions needed to improve or correct performance, relative to the goals of the strategy.
• Basic understanding of visual design to convey messages and conduct marketing.

Resource Management Skills

• Managing one's own time and multiple event deliverables for the client(s).
• Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.
• Assist in the creation and management of organizational/event budgets.

Computer & Technology Skills

• Databases - Using computer applications to manage large amounts of information, including creating and editing simple databases, inputting data, retrieving specific records, and creating reports.
• Graphics - Working with, or managing the creation of, pictures in graphics programs or other applications, including creating simple graphics, manipulating the appearance, and inserting graphics into other programs.
• Internet - Using computer applications to find, research and develop strategies and plans. As well as to manage online association tools to facilitate organizational operations.
• Navigation - Using scroll bars, a mouse, and dialog boxes to work within the computer's operating system. Being able to access and switch between applications and files of interest.
• Presentations – Utilize online programs to create and present presentations.
• Spreadsheets - Using computer applications to enter, manipulate, and format text and numerical data; insert, delete, and manipulate cells, rows, and columns; and create and save worksheets, charts, and graphs.
• Word Processing - Using computer applications to type text, insert pictures, format, edit, print, save, and retrieve word-processing documents

Tools

• Desktop computers, Personal computers, PowerPoint projectors, Scanners and printers, Tablet computers, mobile phones.

Technology

• Desktop publishing software
• CRM software (Constant Contact and GrowthZone)
• Document management (Adobe Systems, Adobe Acrobat, Microsoft SharePoint) 
• Microsoft Suite of Products (Word, Outlook, Excel, PowerPoint, etc.)
• Graphics or photo imaging software (Adobe Suite and Canva)
• Project management software (Asana)
• Time Management Software (Toggl)

Education/Experience:

• 10 years of related or industry experience preferred 
• HS Diploma/GED required
• Previous management and supervision experience preferred
• Bachelor’s degree preferred

Environment/Physical Demands:

• Frequently standing/sitting/walking 
• Frequently using hands/arms
• Occasionally lifting between 5 – 50 lbs.
• Occasionally crouching/crawling
• Frequently viewing a computer monitor screen
• Frequently climbing stairs