Company Description

Back A Yard Caribbean Grill is your destination for the best Caribbean & American food in the Bay area with five (5) locations to serve you.  We also cater events of any size.  Don’t forget to browse through our store for some delicious desserts, our specialty sauces, & marinades.

Our name “Back A Yard” is a common term in the Caribbean and represents the lifestyle, culture, spirit, food, and the vibe of welcoming visitors to your home, which means, the way things are done “Back Home”.

Job Description

Marketing will be responsible for developing, implementing, and tracking marketing programs that increase brand exposure and restaurant sales throughout the Bay Area

The Restaurant Marketing Team Member will require a thorough understanding of business and marketing strategy and will become the Brand Ambassador for Back A Yard in the Bay Area. This includes excellent communication skills with restaurant staff, vendors, food writers and bloggers, Newspapers, local businesses, and the community. 

Qualifications

JOB REQUIREMENTS

• Understand and communicate marketing strategy and objectives to the CEO, restaurant management, and staff
• Deploy web, social media, email, collateral, merchandise, and other communications effectively with corporate support team
• Coordinate partner, community, vendor relationships, and charitable donations
• Identify and capitalize on strategic partners that complement the restaurant brand
• Plan and execute marketing events in coordination with the restaurant
• Collect and analyze data to improve marketing programs

OTHER REQUIREMENTS

• Must possess an entrepreneurial spirit and be creative and innovative with marketing approaches
• Proof of eligibility to work in the United States
• Valid Driver’s License
• Proficient in Windows Office, Microsoft Office, Mac OSX, PowerPoint
• Knowledge of online technology and implementation with a particular interest in blogs, social networks, virtual worlds, wikis, mobile, and other emerging trends- including but not limited to Facebook and Twitter, Instagram, WordPress, etc.
• Superior knowledge of Social Media landscape, networks, toolsets