Summary: 

As a Marketing Coordinator, you will provide essential support to the marketing team in various aspects of marketing campaigns, promotional activities, and administrative tasks. Your role will involve collaborating with team members to execute marketing strategies, assist in market research, coordinate events, and contribute to the overall success of marketing initiatives.

Responsibilities:

1. Support Marketing Campaigns: Assist in the development, implementation, and tracking of marketing campaigns across various channels such as social media, email, print, and digital advertising.
2. Market Research: Conduct market research and analysis to identify consumer trends, competitor activities, and market opportunities. Prepare reports summarizing findings.
3. Content Creation: Assist in the creation of marketing content including blog posts, social media posts, newsletters, and promotional materials. Ensure content aligns with brand guidelines.
4. Social Media Management: Help manage social media accounts by scheduling posts, engaging with followers, and monitoring social media metrics.
5. Event Coordination: Support the planning, coordination, and execution of marketing events such as product launches, trade shows, webinars, and conferences.
6. Administrative Support: Provide administrative assistance to the marketing team including organizing meetings, maintaining marketing calendars, managing invoices, and handling correspondence.
7. Data Analysis: Assist in analyzing marketing data and metrics to evaluate campaign performance and provide insights for optimization.
8. Collaboration: Collaborate with cross-functional teams such as sales, design, and product development to ensure marketing initiatives align with overall company objectives.
9. Stay Updated: Stay informed about industry trends, marketing best practices, and emerging technologies to suggest innovative ideas and strategies.

Requirements:

• Proven experience (internships or entry-level positions) in marketing or a relevant role.
• Strong written and verbal communication skills.
• Proficiency in MS Office and marketing software (e.g., CRM tools, social media management tools).
• Familiarity with social media platforms and digital marketing techniques.
• Analytical mindset with the ability to interpret data and make recommendations.
• Excellent organizational and multitasking abilities.
• Creative thinking and problem-solving skills.
• Ability to work both independently and collaboratively in a team environment.