Social Media Coordinator
SOCIAL MEDIA COORDINATOR
Reports to: Shift Lead, Manager, Operations Manager, Owner
Direct Reports: none
Salary Grade: Entry level, Non-exempt, up to 40 hours per week
The Peacock Room Family of Shops’ mission is to enhance Detroit communities through the empowerment of women, attentive service, an awe-inspiring environment, and an offering of quality apparel and accessories.
The social media coordinator will be responsible for all facets of the online marketing aspect of our businesses. This coordinator is expected to deliver attentive service, assist in creating an elevated experience both internally and externally. The coordinator will drive sales through the engagement of posts, stories, videos, and replies. They will have a passion for fashion and our customers, and lead our values by example.
Our coordinator will have a sense of personal style, polished appearance, refined taste and a discerning eye for our customers. They will understand the importance of accuracy and efficiency in our processes, as well as quality in our assortment and presentation.
ESSENTIAL JOB RESPONSIBILITIES
• Represent our Values
• Build and maintain relationships with the team, clients
• Learn and communicate our product assortment
• Follow and improve operational policies and procedures
• Support with marketing initiatives and advocacy of our entire family of shops
• Maintain an aesthetically-pleasing environment
• Achieve targeted goals
• No travel time required, limited work from home opportunities (<10%).
RELATED COMPETENCIES
• Ability to communicate effectively
• Strategic and mental agility to overcome obstacles
• Results-driven
• Gains insights from mistakes, seeks feedback from colleagues and supervisors
to improve results
• Commitment to quality, detail-focused on all levels
• Delivery of attentive service to employees and clients
• Ability to recognize and respond appropriately to complex priorities
• Proficiency with Facebook, Instagram, TikTok, Lightspeed POS System, and
Google Applications
EXPECTED DELIVERABLES
• Coordinate execution of photography for each shop based on demand
• Schedule 1-2 pictures (provided via email) daily for each of our 4 shops on
Facebook and Instagram based on optimal engagement times
• Provide playful & useful captions to establish the value of pieces: may include
vendors stories, suggested events, pricing, sizing, shop location, phone number,
business hours, or style tips. Individual pics should contain info relating to it, not just in the main post.
• Source related events and articles to share
• Provide us with feedback and learnings to assist in elevating our social media
presence
• Post relevant feed to our social media “stories” (events and any customer tags)
• Coordinate out-of-shop photo shoots, obtain stock photos as needed
• Feature small businesses, philanthropies, and other relevant local community
organizations
• Share our history and team accomplishments
• Influence posts based on shop demands, “National __ Days” (sparingly and
relevantly), and “Overheard in the Shop” moments
• Partner with team to prepare and post TikTok videos
• Monitor inboxes and comments on posts for appropriate responses and action
items
• Browse vintage, architectural, and Frida-esque photos and catalog for future uses
• Maintain and recruit list of customers for photo shoots, Lives, and pop-ups
• QUALITY over quantity of followers
• Grammar, punctuation, spelling, and content reviewed for errors (#s limited)
• Assign a partner when not in the business to continue deliverables
Measurables
• Increased followers
• Increased comments, shares, inbox messages
• Increased inquiries and invoices pertaining to social media requests
Experience
• 1+ years of operational experience in service or retail preferred
Education
• High School diploma or equivalent preferred
Physical Requirements
• Ability to lift and mobilize small to medium items up to 50 lbs. while utilizing
appropriate equipment and techniques
• Ability to maneuver effectively around salesfloor, stock room and any office or
storage areas
• Position entails prolonged standing, twisting, stooping, kneeling, squatting,
bending and climbing
Peacock Room and our client provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Peacock Room complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training. Peacock Room expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Peacock Room’s employees to perform their job duties may result in discipline up to and including discharge.
Reports to: Shift Lead, Manager, Operations Manager, Owner
Direct Reports: none
Salary Grade: Entry level, Non-exempt, up to 40 hours per week
The Peacock Room Family of Shops’ mission is to enhance Detroit communities through the empowerment of women, attentive service, an awe-inspiring environment, and an offering of quality apparel and accessories.
The social media coordinator will be responsible for all facets of the online marketing aspect of our businesses. This coordinator is expected to deliver attentive service, assist in creating an elevated experience both internally and externally. The coordinator will drive sales through the engagement of posts, stories, videos, and replies. They will have a passion for fashion and our customers, and lead our values by example.
Our coordinator will have a sense of personal style, polished appearance, refined taste and a discerning eye for our customers. They will understand the importance of accuracy and efficiency in our processes, as well as quality in our assortment and presentation.
ESSENTIAL JOB RESPONSIBILITIES
• Represent our Values
• Build and maintain relationships with the team, clients
• Learn and communicate our product assortment
• Follow and improve operational policies and procedures
• Support with marketing initiatives and advocacy of our entire family of shops
• Maintain an aesthetically-pleasing environment
• Achieve targeted goals
• No travel time required, limited work from home opportunities (<10%).
RELATED COMPETENCIES
• Ability to communicate effectively
• Strategic and mental agility to overcome obstacles
• Results-driven
• Gains insights from mistakes, seeks feedback from colleagues and supervisors
to improve results
• Commitment to quality, detail-focused on all levels
• Delivery of attentive service to employees and clients
• Ability to recognize and respond appropriately to complex priorities
• Proficiency with Facebook, Instagram, TikTok, Lightspeed POS System, and
Google Applications
EXPECTED DELIVERABLES
• Coordinate execution of photography for each shop based on demand
• Schedule 1-2 pictures (provided via email) daily for each of our 4 shops on
Facebook and Instagram based on optimal engagement times
• Provide playful & useful captions to establish the value of pieces: may include
vendors stories, suggested events, pricing, sizing, shop location, phone number,
business hours, or style tips. Individual pics should contain info relating to it, not just in the main post.
• Source related events and articles to share
• Provide us with feedback and learnings to assist in elevating our social media
presence
• Post relevant feed to our social media “stories” (events and any customer tags)
• Coordinate out-of-shop photo shoots, obtain stock photos as needed
• Feature small businesses, philanthropies, and other relevant local community
organizations
• Share our history and team accomplishments
• Influence posts based on shop demands, “National __ Days” (sparingly and
relevantly), and “Overheard in the Shop” moments
• Partner with team to prepare and post TikTok videos
• Monitor inboxes and comments on posts for appropriate responses and action
items
• Browse vintage, architectural, and Frida-esque photos and catalog for future uses
• Maintain and recruit list of customers for photo shoots, Lives, and pop-ups
• QUALITY over quantity of followers
• Grammar, punctuation, spelling, and content reviewed for errors (#s limited)
• Assign a partner when not in the business to continue deliverables
Measurables
• Increased followers
• Increased comments, shares, inbox messages
• Increased inquiries and invoices pertaining to social media requests
Experience
• 1+ years of operational experience in service or retail preferred
Education
• High School diploma or equivalent preferred
Physical Requirements
• Ability to lift and mobilize small to medium items up to 50 lbs. while utilizing
appropriate equipment and techniques
• Ability to maneuver effectively around salesfloor, stock room and any office or
storage areas
• Position entails prolonged standing, twisting, stooping, kneeling, squatting,
bending and climbing
Peacock Room and our client provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Peacock Room complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training. Peacock Room expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Peacock Room’s employees to perform their job duties may result in discipline up to and including discharge.
