Community Relations Manager
Job Title : Community Relations Manager
Reports To: Senior Director of Facility Sales with Director of Marketing as oversight.
Locations:
One position will cover the Allen Market
Position Overview:
The Community Relations Manager is focused on the ability to network in the community, grow brand awareness at the local level, build relationships with potential clients, and persuade others to purchase our services/product. This individual is responsible for driving leads for Adult Fitness, Youth Sports Performance and Team Training Programs into the building. The secondary focus is to support the marketing and sales team with executing local events and promotions. Overall, this role will lead initiatives generating athlete interest (prospects) by establishing and implementing local marketing and promotion programs.
Most Important Monthly Contribution:
Using outside sales to generate prospects for ATH training programs.
Objectives:
Administer Outside Sales Activities:
Schedule events and assign additional personnel (if necessary)
Organize marketing materials
Document all event activity and follow-up from event
Cold calling with the purpose of building community relationships (schools, local businesses, athletic directors, select teams, booster clubs)
Using Hubspot to create lead intake forms when prospecting in the community and handing off those leads to the facility to close the sale at the appropriate time
Cross-departmental collaboration
Managing local sponsorship/partnership contract execution (tabling, marketing elements, etc)
Drive Prospects for Training Programs:
Adult fitness trials
Student sports training trials
Schedule team trial sessions (for teams with 12 – 20 athletes) - working with facility athletic directors as needed.
Manage team trial sessions and generate prospect information
Follow up with prospects to schedule individual trials
Record successes (number of leads and number of memberships/sales as a result) and learnings for optimizing similar events in the future
Attend/Host Community Events:
Attend 4 - 8 community events per month
Host 1-2 facility events per quarter
Assist with researching events and posting events on calendar
Work with facility leads to schedule additional personnel and resources as needed for upcoming events
Assist with Marketing and Advertising Initiatives:
Help with the development of a community relations strategy
Manage facility-specific marketing element creation and production & ensuring facility collateral is always up to date
Manage local listings and ensure facility web properties are up to date
Work with Marketing Director to gather local content for social media, newsletter and blog
Assist Membership Sales Associates Team
10-12 hours a week (as needed) supporting front desk staff
Can include checking in members and answering phone calls, among other duties
Competencies
Assertiveness Goal Setting Professionalism
Community Relations Organization Event Management
Relationship Building Customer Service Focused Personal Influence
Drive Energy Presentation Skills Time Management Initiative Problem Solving Writing Skills Budget Management Social Media
Preferred Technical Skills:
HubSpot, Canva, Google Platform (sheets, docs, slides), Video Editing, IG Reels Creation
Work Hours
Schedule will vary based on event needs and facility/community activity. Based on a 40 hour work week.
Reports To: Senior Director of Facility Sales with Director of Marketing as oversight.
Locations:
One position will cover the Allen Market
Position Overview:
The Community Relations Manager is focused on the ability to network in the community, grow brand awareness at the local level, build relationships with potential clients, and persuade others to purchase our services/product. This individual is responsible for driving leads for Adult Fitness, Youth Sports Performance and Team Training Programs into the building. The secondary focus is to support the marketing and sales team with executing local events and promotions. Overall, this role will lead initiatives generating athlete interest (prospects) by establishing and implementing local marketing and promotion programs.
Most Important Monthly Contribution:
Using outside sales to generate prospects for ATH training programs.
Objectives:
Administer Outside Sales Activities:
Schedule events and assign additional personnel (if necessary)
Organize marketing materials
Document all event activity and follow-up from event
Cold calling with the purpose of building community relationships (schools, local businesses, athletic directors, select teams, booster clubs)
Using Hubspot to create lead intake forms when prospecting in the community and handing off those leads to the facility to close the sale at the appropriate time
Cross-departmental collaboration
Managing local sponsorship/partnership contract execution (tabling, marketing elements, etc)
Drive Prospects for Training Programs:
Adult fitness trials
Student sports training trials
Schedule team trial sessions (for teams with 12 – 20 athletes) - working with facility athletic directors as needed.
Manage team trial sessions and generate prospect information
Follow up with prospects to schedule individual trials
Record successes (number of leads and number of memberships/sales as a result) and learnings for optimizing similar events in the future
Attend/Host Community Events:
Attend 4 - 8 community events per month
Host 1-2 facility events per quarter
Assist with researching events and posting events on calendar
Work with facility leads to schedule additional personnel and resources as needed for upcoming events
Assist with Marketing and Advertising Initiatives:
Help with the development of a community relations strategy
Manage facility-specific marketing element creation and production & ensuring facility collateral is always up to date
Manage local listings and ensure facility web properties are up to date
Work with Marketing Director to gather local content for social media, newsletter and blog
Assist Membership Sales Associates Team
10-12 hours a week (as needed) supporting front desk staff
Can include checking in members and answering phone calls, among other duties
Competencies
Assertiveness Goal Setting Professionalism
Community Relations Organization Event Management
Relationship Building Customer Service Focused Personal Influence
Drive Energy Presentation Skills Time Management Initiative Problem Solving Writing Skills Budget Management Social Media
Preferred Technical Skills:
HubSpot, Canva, Google Platform (sheets, docs, slides), Video Editing, IG Reels Creation
Work Hours
Schedule will vary based on event needs and facility/community activity. Based on a 40 hour work week.
